You may think you know what your clients want, but have you asked them? Also, you may know what you are good at, but are those things important to your clients? How well does your proposition stand up in the areas most important to clients?

Three years ago we were asked to assess a proposition for a niche service sector company. They were amazed at what we found, and how much money was being wasted or misallocated. Since then we have assisted a range of companies to solve such issues, including the world’s largest asset manager, helping with client acquisition and retention, and saving them money.

How do we do it? We have devised a set of tools that assess the relationship between performance and importance of your proposition, product range or product. We speak to your clients and the honest feedback obtained forms the basis of our recommendations to you. The process is cost effective and efficient and in itself has been shown to make your clients think more highly of you.

For more information contact Wayne Giesbrecht.